MPS made a powerful impact at LabelExpo Europe 2025, presenting its industry vision “Where Performance Grows”. Across four days of the world’s largest label and package printing exhibition in Barcelona, Spain, the MPS booth attracted strong attendance, lively discussions, and outstanding feedback from converters and partners around the globe.
With a focus on innovation, connectivity, and partnership, MPS demonstrated how it is more than a press manufacturer: it is a true printing performance partner.
Michiel Borst, CEO of MPS, shared during the show:
“MPS differentiates itself by being more than a machine builder. We are the true printing performance partner to our customers. Our mission is to keep innovating and to push the boundaries that many converters are facing today. At Labelexpo, we showed how our solutions empower customers to grow their performance in a sustainable and measurable way.”
MPSConnect Ecosystem: The Foundation for Growth
The highlight of the booth was the MPSConnect Ecosystem, introduced as a total solution designed to help converters transform their operations.
Richard Miedema, Global Sales Director of MPS, explained:
“The best machine is a good beginning. However, this foundation must be strong enough before you can talk about performance. With an MPS press and the MPSConnect Ecosystem, we deliver smart services that ensure long-term value of digitization and measurable improvements across the entire workflow.”
The MPSConnect Ecosystem consists of five interlinked elements:
- Data Analytics
- Virtual Coach & AI
- MIS Integration
- Smart Services
- Partnership
Together, these five elements form the roots of printing performance, creating a strong foundation for growth.
EF Packaging: Expanding into Flexible Packaging
MPS also unveiled the EF Packaging Print Unit, extending the proven EF platform into flexible packaging applications. With EF Packaging, converters can confidently expand into shrink sleeves, wraparound labels, and in-mold labels — without compromising print speed, quality, or efficiency.
Built on the flagship EFA model, the EF Packaging unit integrates advanced automation and mid-web capabilities, while maintaining connectivity through MPSConnect for real-time monitoring. Unique features include:
- Crisp.Dot technology for superior print quality assurance
- Patented E-Sleeve system for predictably print quality with lower waste and longer lifetime
- Slide-out ink drawer for quickest and ergonomicsink-change in the industry
- Tresu ink system with redesigned ink pump for optimized ink management
- Smaller footprint for lower waste usages
This innovation gives converters the freedom to diversify their portfolio while ensuring the reliable performance of MPS presses.
Full CERM Integration Experience
On day three of the exhibition, MPS, CERM, and ForLabels hosted an exclusive sharing session to talk about how end-to-end integration transforms productivity. Visitors saw firsthand how ForLabels simplified its workflow and improved efficiency through the latest MIS integration with MPS presses.
Kelvin van den Bunt, Connectivity and Performance Manager of MPS noted:
“According to CERM, MPS is the first conventional printing OEM with full MIS integration – this is a real differentiator in the market.”
This achievement marks a significant milestone for MPS, reinforcing its role as a leader in connectivity and automation.
From Roots to Fruits: The Results of MPS Total Solution
MPS used the metaphor of a tree to explain how its approach turns potential into performance:
- Roots – The five elements of the MPSConnect Ecosystem
- Trunk – The press as the solid foundation
- Fruits – The tangible, measurable results achieved by customers
With this structure, converters can transform their operations and unlock sustainable growth. Case studies and customer success stories are available here:
Customer & Industry Response
The MPS booth was a hub of activity throughout the event, hosting live demos, private meetings, and knowledge-sharing sessions. Converters from across Europe, Asia, and the Americas praised MPS for its clarity of vision and practical solutions to current industry challenges.
Positive comments highlighted:
- The hands-on demonstration of EF Packaging capabilities
- The practical value of MPS Connect Ecosystem insights
- The confidence in MPS as a partner for long-term growth
MPS leaves Labelexpo Europe 2025 energized and committed to taking its vision further.
